Some of the challenges that customers face in regards to software renewal is in regards to understanding the technology, making sure it is a valid technology and making sure that they budget for any licensing changes. Ongoing SAM practice is huge and the reason behind that is because it will help you determine what you have in your environment versus what you don’t have in your environment, so it will set up your renewal for success, as well as make sure that you are always in compliance. When approaching a renewal, taking a look at cloud is going to be a strategic advantage to any organization that looks at it. The reason behind that is every organization or vendor tends to take a look at cloud from a different perspective and wants you to move that direction. So, it can help you by positioning your renewal to set yourself up for success, if you are going to move to a cloud-based solution. Proof of concepts and demos can help you prepare for a renewal due to the fact that it will
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